Reactive Moments
Dove
R.B.G
To honour the many great achievements of Ruth Bader Ginsburg and all the groundbreaking movements she was part of for gender equality, it was only right for a brand like Dove to honour her memory.
The plan was for this to be the front page of The New York Times on the day of her State funeral, we proactively came up with this simple and powerful message, using 3 powerful words to describe her, in Dove's first ever political statement.
SMARTY
More SMARTY Less Malarkey
Our world is full of malarkey! We called it out weekly on the front page of the Metro. From Elon Musk buying Twitter and changing it to X (we still don't understand why) to goings on in government. Who knows what we call out next in 2024?
easyJet
Prince Charming
One of first pieces of live work is still one of our faves! Reacting to the engagement of Harry and Megan, we wanted to let easyJet customers know the locations of other eligible royal bachelors, that happen to be just one short flight away!
We turned this around in under 24 hours and it was in the papers the next morning. Of course, we picked up about 10 copies each of our first live print ad. And yes, we still have them to this day!
easyJet
Prince Charming
One of first pieces of live work is still one of our faves! Reacting to the engagement of Harry and Megan, we wanted to let easyJet customers know the locations of other eligible royal bachelors, that happen to be just one short flight away!
We turned this around in under 24 hours and it was in the papers the next morning. Of course, we picked up about 10 copies each of our first live print ad. And yes, we still have them to this day!