A Better Fortune

Did you know that the UK’s number 1 takeaway of choice is Asian food? However, the ESEA community faces some of the highest rates of hate crimes in the country. That’s why we want to harness the love the UK has for ESEA food to encourage them to support the ESEA community and become better allies – with our Better Fortune Cookies.

 

Being specially offered during this Lunar New Year, our limited edition fortune cookies will inspire the community, and its allies, to seek support and report any racism or hate towards the community. 

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This campaign included OOH, social as well as a sampling activation within London China Town.