Let's Make it Sparkle

Our first Christmas ad, made the end of 2023 very special when we launched Very's new brand platform, Let's Make it Sparkle. For the first time, viewers are introduced to Very’s new brand characters; fun, flamboyant flamingos called Kerry (named after Becky's flamingo loving Sister-in-Law), Terry and Cherry. Pink thunderclouds roll in against a backdrop of a remastered version of Girls Aloud’s ‘Merry Christmas, Everybody’, and the pigeons are left awestruck by a team of pink delivery flamingos who are gracefully carrying Very parcels. The campaign ran across TV, social, digital, print, OOH and radio. 

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This won't be the last time you'll see our fabulously feathery gang as more is on the way for 2024!