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COP26 - Goodlife 2030

The Good Stuff

We had the honour of creating this film for COP26, in collaboration with the Purpose Disruptors, on how our advertising industry can be used as a positive force for good when tackling climate change. 

To our audience, 2030 seems pretty scary and dystopian, so in their eyes it doesn't seem worth saving. We wanted to show, that despite all the bad stuff, there's all The Good Stuff we have to look forward to in 2030. 

The mixed media film, including some specially created in-house designed animations, was shown on the last day of COP26 in Glasgow - and we got to go up (via train, not plane) and see it, which was awesome! 

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