Smart water.

Drink and Drive

FACT
Driving whilst dehydrated is just as dangerous as driving whilst drunk.

Statistics and research

 

INSIGHT

People are surprised about how much dehydration can affect their driving

IDEA
Get people to drink more by encouraging them to be a drink driver.

EXECUTION
Print, Stunt, Ambient and Pre-roll Video

Print

Ambient

YouTube Pre-roll

Product

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