We're currently working on lots of Maccie D projects at Leo's at the moment. The first lot of live work to come out has been the Affinity campaign. The Affinity campaign is all about grabbing that extra moment thanks to the new ways to order McDonald's
We were challanged to come up with the very first social campaign to along side an ATL campaign. We created our very own McDonald's giphy stickers to make the videos look like UGC. 2 live, 8 to go.