Hawaiian Tropic.
One Off - The cat that got the cream
FACT
Cats can get sunburn on their ears, nose and any place with sparse hair. Just like humans they can develop skin cancer.
INSIGHT
Cat people will spend a lot of money on 'things' for their cats. Becks spent £20 on a cardboard cat scratcher laptop.
IDEA
Hawaiian Tropic to create a line of cat sun cream. Fuck you cat cancer!
EXECUTION
Product and Social
Product
Social
