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Dove X Sims

Game Changers

Fun fact: we LOVE The Sims, having both played it as kids growing up. We've always wanted to come up with something so we could work with them, and that where Dove comes in!


We wanted Dove to tackle real beauty representation and self esteem within the billion dollar gaming industry by working with The Sims. Together, they'd create the most inclusive update that allows users to create their very own personable and customised skin types from scars, birth marks, vitiligo and many more. We'd be reaching over 25 million active female players and change people's perception of beauty online and offline.

And this would just be the beginning - with the whole industry still to tackle!

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