Flexible

We were tasked with coming up with the next extension of SMARTY'S brand platform ‘Less Malarkey, More SMARTY’.

Seeing how flexible their plans are, we decided to go one step further. With exciting bespoke formats across Print and Special Build OOH we showcased how SMARTY gives their customers complete flexibility with a series of stretchable posters, a bendy Bus Stop and innovative OOH installations across the UK, as well as the UK's very first pop up cover wrap exclusively in the Metro!