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Missing Men

We lose a staggering 1 in 10 men, who have bad mental health, to suicide in the UK. This facts is shocking, yet is not spoken about enough. Would we notice if someone went missing in our lives? 


That's why we came up with Missing Men. By partnering up and removing the male mascots from the iconic brands on the 18th of May during the Mental Health Awareness Week. Launching across the partnering brands social platforms, the teaser campaign would get the country talking. By having brands mascots disappear, we're making men's suicide and their mental health more visible, with the hope of people getting the help they need to prevent future tragedy.

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