Brewdog.
One Off - Gritty but Pretty Beer Garden
INSIGHT
Pubs generate the most waste in the hospitality sector with 2.8 million pints per year are wasted.
Beer also happens to be a good fertiliser.
The yeast and carbohydrates along with it being 90% water promotes stronger plant growth.
IDEA
Use leftover beer to create a beer garden.
EXECUTION
Event and Product