Brewdog.

One Off - Gritty but Pretty Beer Garden

INSIGHT 
Pubs generate the most waste in the hospitality sector with 2.8 million pints per year are wasted.

 

Beer also happens to be a good fertiliser.

The yeast and carbohydrates along with it being 90% water promotes stronger plant growth.

IDEA
Use leftover beer to create a beer garden.

EXECUTION
Event and Product

Event

Product

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